Publisher Discovery in Affiliate Management

 

The Publisher Discovery tool has been rolled throughout the entire CJ Affiliate by Conversant Network globally including our offices in the UK, US, Spain, France, Germany and Sweden. It provides a great resource that allows the CJ Publisher and Account teams to delve into, not only their Advertiser Accounts but also their competitors in order to apply a strategy to their Advertiser Accounts Publisher Recruitment.


Publisher recruitment varies per account and is key to the development of any Affiliate Account. Approaches can vary and new tools are always welcomed to enhance the process. We have found that by incorporating the Linkdex Publisher Discovery tool into our recruitment process that we are able to provide our clients with more insight and understanding of their Affiliate program by benchmarking our accounts and looking further into Network Quality by tracing links and having an overview of the scale within programs. CJ’s Publisher Development teams have utilized the platform when recruiting for specific verticals in order to widen the Networks Publisher base as a whole.


Being able to search by Keywords as well as Merchant ID’s adds flexibility in the way the tool is used and can assist both Advertiser Management and Publisher Management. All searched results are able to be compiled into a report format which makes them easy to download into excel so that you can manipulate the data as you wish to arrange sites via influence score, relevant keywords and social handles. A new function that has been more recently added is the network visualization that gives a clear visual overview of the links to particular Advertisers.


We have been working together closely since 2014 and by taking on board the feedback we have provided from the CJ teams on an ongoing basis, Linkdex are continually making improvements and developing the tool. We look forward to working with Linkdex in 2015 and to continue to see the tool provide an efficient resource to our business.

Rachelle Watson-Hill
Publisher Development Manager
CJ.com