Happy New Year to you - and with the strength of the performance sector continuing to build, it looks like 2017 is going to be another exciting one!
This should be a very interesting year in the sector and no doubt we will continue to see ongoing change and polarisation of what used to be just 'affiliate marketing' into the leadgen Vs content affiliate disciplines.
Nowhere will this be more evident than at Affiliate Summit - where the traditional networks will demonstrate their strengths in relationships with quality content based affiliates, influencers and other performance partners to support and promote major brands across their marketing channels. Conversely, the other 'affiliate networks' will be promoting their ability to provide volume traffic and lead generation from their Affiliate partners. Both are important performance based routes to sales conversions but working in very different ways.
There will be plenty of superb speakers sharing their wisdom and expertise across these and other areas of performance marketing - we're very much looking forward to hearing as much as possible of what #ASW17 has to offer.
A Packed Agenda
Looking at the agenda this year, this is going to be a busy conference with excellent speakers and some great topics being addressed. Some of the talks we don't want to miss are:
- Attribution in Real Life – Case Studies from the Vault from Sarah Beeskow @Sarah_Bees
- How to Recruit New Affiliates that Sell from Teodora Dobjanschi @teodora239
- Bringing Brands to China with Affiliate Marketing from Rick Parada of 55Haito
...and that's just from the first day! We're making sure to use the Conference APP so we don't miss a thing!
Meet Us in Las Vegas
We will be meeting up with clients and friends in the industry over the conference period. If you are attending Affiliate Summit this January and one of your objectives for 2017 is to find new content affiliates, bloggers or influencers, we're keen to meet and show you through our Publisher Discovery platform. Dan and Chris will both be available at the conference from Sunday morning to meet and discuss developments in affiliate marketing and share some insights from our global view of the industry.
Publisher Discovery is being used by affiliate managers from networks, agencies, OPMs and clients inhouse teams worldwide to gain real insights from our affiliate intelligence platform. This gives affiliate managers valuable insights to share with their in-house team - or their clients and helps to strengthen their affiliate programs.
Get an Affiliate Program Audit
If you'd be interested in an audit analysis of your affiliate program in comparison to your competitors, just let us know ahead of the show. Let us know what data you'd like to see, so we can do some analysis for you - so you can see for yourself how your competitors' affiliate program compares. Make sure you grab some time and send an invite via the conference app to meet us there.
We look forward to seeing you at the show!