The award ceremony was held in its customary venue of the Grosvenor House Hotel, in Park Lane, London with over 2000 attendees from across the performance marketing industry.
The app helps their merchants to identify potential affiliates within the network via an AI driven app, which uses machine learning to understand their preferences for recruitment. Initial results shared with the judges showed a huge saving in time spent finding and recruiting affiliates, one of the most difficult tasks in an affiliate manager's role.
This was the first year that this category has been contested, with some very strong submissions from Sizmek Poland, Huawei and Tradedoubler - and the winner, Increasingly. To have achieved the 'Highly Commended' reinforces the advanced tech we are providing and the proven results when applied to affiliate recruitment.
We look forward to announcing further developments in the application of the technology over coming weeks - if you want to be kept up to date with the latest tech, just get in touch or follow us.