Finding Gaming Affiliates
The Gaming affiliate market has a different approach to most of the general network-led landscape. Several of the larger gaming brands use networks such as Zanox or Tradedoubler to recruit new players, usually on a CPA basis. These networks are of course all available in the platform data.
The serious player volumes though are through affiliates using the revenue share model; the tools in Publisher Discovery enable the affiliate manager to identify their competitors' key affiliate partners.
Several gaming and Forex companies use the Publisher Discovery platform for detailed market intelligence and analysis. As is the case for any affiliate manager, quality information on a potential new affiliate is crucial in making that first approach. Publisher Discovery platform tools give the recruiter real understanding needed to make that connection with confidence.
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